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AI Transformation @ Netflix · Madrid, Spain

I lead AI transformation
that actually changes
how teams work.

Ten years inside global operations, shaping the systems — and the way teams work around them — at scale, in production, every day.

Spain's Top Talent 2025 · MBA · Founder @ FuelUp

Alfredo Barrero
Madrid · 40.4168° N, 3.7038° W
+3,400h
Returned to the business / year

Built NSights, a production AI platform democratizing data and insights — freeing 850+ hours per quarter for high-impact work.

6+
M&A integrations led

End-to-end, zero downtime, globally distributed teams.

10K+
Hours saved/year

Frameworks aligning Games, Animation, VFX and Enterprise ops with centralized engineering — globally.

10+ yrs
Global experience

Tech, Broadcast & AI transformation. Cross-cultural global leadership.

01

Three ways I can help
your team right now.

I work with a small number of organisations and individuals at a time. If you're serious about AI transformation, let's talk.

01.4

Prefer something more personal? I also mentor professionals 1:1 who want to grow their careers with AI — practical, honest, no fluff. Let's talk.

02

What I build.

I don't just advise on AI — I ship. A production platform at global scale, and products I build on the side.

NSights

Netflix · Flagship

A GenAI Data & Insights platform I built autonomously at Netflix — transforming how data and insights are consumed at global scale. A data engine defines a clean abstraction layer on top of raw data tables; an agentic layer is trained on how to use it; and three surfaces put it in people's hands. Returns 850+ hours per quarter back to global teams.

01
Analytics dashboard Advanced, self-explanatory views over live operational data.
02
Self-serve MCP Query data and insights directly from your own AI tools.
03
Agentic copilot Goes beyond the numbers to add qualitative insight.
Claude Agent SDK MCP Server RAG Trino/Presto React + TypeScript
On the side

Products I build outside my day job — proof I ship, not just advise.

Mente

In beta · TestFlight

An AI copilot for the household. Capture anything about home life — typed text, voice, or a photo of a receipt — and it sorts everything into six drawers: groceries, money, health, family, house and paperwork. It tells records apart from tasks, asks before acting when unsure, learns from your corrections, and lets the whole family share the load. iOS beta on TestFlight, web app live.

Gemini iOS + Web WhatsApp capture Offline-first

Folia Garden

Published

A mobile app to collect and care for your plants like Pokémon. Each plant gets its own Pokédex-style card. AI identifies the species from camera and gives personalised watering and light recommendations. Daily care is gamified — plants level up, you earn badges.

Next.js AI vision iOS & Android

FuelUp

Live · Real users

A B2C & B2B2C app I built from scratch, currently live with real users. Building FuelUp keeps me honest about what it actually takes to ship a product — from zero to production, end-to-end. It gives me a perspective most enterprise leaders simply don't have.

B2C · B2B2C Mobile Full-stack
03

My story

I started as an engineer — building live broadcast infrastructure for the Olympic Games and Grand Slams. Zero-failure environments, millions of viewers, real consequences. It taught me that the hardest problems are never purely technical.

I took that into six years at Netflix, where my scope kept growing. I started by partnering with flagship productions like La Casa de Papel — helping them work smarter and safer at global scale. Then I led six end-to-end M&A integrations of acquired studios. Today, I define the collaboration frameworks that align global ops teams — Games, Animation, VFX, Enterprise — with the centralized engineering teams that power them, driving alignment and scale across the business. Along the way, I kept moving closer to what interested me most: how AI was changing the way people actually work.

The work I'm most proud of is the AI transformation. I autonomously built NSights — a production GenAI platform that lets teams query operational data in natural language and get answers within seconds. Democratizing data and insights, eliminating the manual bottlenecks that slow decisions. Beyond NSights, I lead AI communities and coach teams across all regions. People come to me because I build things, not just talk about them.

Outside of my day job, I build. I shipped FuelUp — a B2C product live with real users — and Folia Garden, an AI plant-care app now published. Right now I'm building Mente, an AI copilot for the household. I train teams and individuals on how to use AI tools for real. That combination — builder, operator, teacher — is what I bring to every engagement.

Netflix IOC · Olympic Channel

Let's talk.

Drop me a line or connect on LinkedIn. Or ask Nemo, my AI agent — it'll do its best.

abarrerolabajos@gmail.com
LinkedIn
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