AI Transformation @ Netflix · Madrid, Spain
Ten years inside global operations, shaping the systems — and the way teams work around them — at scale, in production, every day.
Spain's Top Talent 2025 · MBA · Founder @ FuelUp
Built NSights, a production AI platform democratizing data and insights — freeing 850+ hours per quarter for high-impact work.
End-to-end, zero downtime, globally distributed teams.
Frameworks aligning Games, Animation, VFX and Enterprise ops with centralized engineering — globally.
Tech, Broadcast & AI transformation. Cross-cultural global leadership.
I work with a small number of organisations and individuals at a time. If you're serious about AI transformation, let's talk.
A half-day or full-day intensive for teams of 8–15 people. We go from zero to actually using AI in your workflows — Claude, NotebookLM, agents, automation. No theory. Real tools, real use cases, your context.
A 6–8 week cohort for professionals who want to genuinely transform how they work with AI. Weekly live sessions, async support, and hands-on implementation. You leave with systems that run — not slides you'll never open again.
I come in, diagnose your operations, and build something real. Dashboards, agents, decision intelligence systems — the kind that remove bottlenecks and surface insight automatically. I've done it at scale. Now I do it for you.
I don't just advise on AI — I ship. This is what I'm building outside of my day job.
Conversational analytics platform built autonomously at Netflix. Teams query operational data in natural language and get grounded answers within seconds — democratizing data insights. Returns 850+ hours per quarter back to global teams.
A mobile app to collect and care for your plants like Pokémon. Each plant gets its own Pokédex-style card. AI identifies the species from camera and gives personalised watering and light recommendations. Daily care is gamified — plants level up, you earn badges.
A B2C & B2B2C app I built from scratch, currently live with real users. Building FuelUp keeps me honest about what it actually takes to ship a product — from zero to production, end-to-end. It gives me a perspective most enterprise leaders simply don't have.
I started as an engineer — building live broadcast infrastructure for the Olympic Games and Grand Slams. Zero-failure environments, millions of viewers, real consequences. It taught me that the hardest problems are never purely technical.
I took that into six years at Netflix, where my scope kept growing. I started by partnering with flagship productions like La Casa de Papel — helping them work smarter and safer at global scale. Then I led four end-to-end M&A integrations of acquired studios. Today, I define the collaboration frameworks that align global ops teams — Games, Animation, VFX, Enterprise — with the centralized engineering teams that power them, driving alignment and scale across the business. Along the way, I kept moving closer to what interested me most: how AI was changing the way people actually work.
The work I'm most proud of is the AI transformation. I autonomously built NSights — a production GenAI platform that lets teams query operational data in natural language and get answers within seconds. Democratizing data and insights, eliminating the manual bottlenecks that slow decisions. Beyond NSights, I lead AI communities and coach teams across all regions. People come to me because I build things, not just talk about them.
Outside of my day job, I build. I shipped FuelUp — a B2C product live with real users — and I'm building Folia now. I train teams and individuals on how to use AI tools for real. That combination — builder, operator, teacher — is what I bring to every engagement.
Drop me a line or connect on LinkedIn. Or ask Nemo, my AI agent — it'll do its best.
abarrerolabajos@gmail.com